"But what if instead of your foot needing to fit a shoe, your shoe could fit your foot?"
"These True Gault 'Maria' heels... are made to your foot's specification after you submit a 3D scan using their very easy app."
"The high tech shoe cobbler is in... New York-based startup company True Gault is pushing the boundaries for high heel shoe shopping with its latest launch."
"When you are comfortable in what you’re wearing, you immediately emanate that confidence. It’s very much reflective in the way you handle yourself, and shoes are a big part of it."
"The result is what True Gault calls a 'bespoke pair of heels,' in a personal fit."
"True Gault [is] the latest brand to crack the code on mass-producing personalized items."
"The woman-led company aims to tap into the growing trend of mass customization in fashion and retail."
Listen: "While some companies are dipping their toes into experimenting with digital technology, you could say our guest today on the Electric Runway podcast has put both feet forward"
"But a startup called True Gault...takes the process a step further by creating shoes that are customized to the biomechanics of a customer's foot.
"If you’re between shoe sizes, have slightly different feet, have a hard time finding shoes that fit perfectly... True Gault is here to help…and disrupt the shoe paradigm as we know it."
"Slide your feet into a pair of customized shoes by True Gault, a new line of bespoke high heels that guarantees total comfort and personalization."
"We're in New York, we're walking around and we need cute and comfortable shoes!"
"No woman has two feet that are exactly the same, and [True Gault] can address that.”
"With True Gault’s innovative technology and iPhone app, women no longer have to sacrifice style for fit, or vice versa. "
"Women will suffer for fashion, but are loyal to footwear brands that don’t make them have to . For this reason, True Gault is well positioned to become a beloved alternative to traditional shoe retailers."
"My shoes fit perfectly. As soon as I put them on, they felt snug and comfortable like I'd been wearing them for years."